The most visited and cherished Amusement Park in Lahore is undoubtedly Joyland located within Fortress Square, Lahore Cantt. There are other such parks as well, like Gulshan Iqbal Park, but youth prefer Joyland more. And why is it so? What makes it most visiting place in Lahore? Let’s analyze it today in detail. Also learn about how an addition of amusement park makes a difference in a destination.
Generally, an amusement park is known to be a place with rides, shows and other entertainments. There is lot of drama like lights, sounds, energy etc. It has what children and youngsters need for amusement like food, rides and freedom to play and they experience joy in thrill and adventure. A low cost joy it is. Adults find such parks entertaining as it helps them break free from the stressful or monotonous work routine and also helps them to connect to their inner child. It is a place for great social diversity as it caters different age groups with different activities, attractions and rides, all in one place.
Did you know that amusement parks are important for tourism and hospitality industry and serve as engines for the local communities in which they operate? And therefore, it has become an attractive topic for marketers and activists in the sustainable industry for example investments in infrastructure, job creation, tax revenues, tourism revenues, donations, and community support. It is a great place to invest especially for developing countries in order to generate revenue and attract more visitors with safe and sound management.
Now what brings people to this particular amusement park i.e. Joyland? The fact is: it’s not just this park that attracts people, it’s the complete package, the surroundings that it reaches out to like an octopus. A multi-use destination means more stakeholders and responsible maintenance with respect to image of place and that ultimately leads to customer satisfaction. But do all places that offer different uses are a success?
Just like entertainment industry, most rated movies are considered successful and draw more audience; similarly, visible crowd from outside draws more people inside. Here to mention, high fencing would not create sense of safety for user, it will create a sense of insecurity and escape from the cage. The place in itself wouldn’t be a success as it’s small but the transparency with the outside world makes it sound and secure. That’s a fact about parks; people use the place where there are people already. And this characteristic isn’t paid much attention in new facilities being designed now.
Joyland is accessed by people belonging to diverse social groups and caters needs of all age groups. The physical configuration of Joyland within a secure square naturally brings psychological comfort and safety to users. Secure Image and Identity of Joyland is firstly justified by Fortress square Authority and management staff with responsible attendants adds more to its comfort. Plus, it has only two gates for entrance/ exit that add more to the security of place.
Joyland is entertaining and attractive due to presence of multiple destinations in surroundings. Like shopping outlets, restaurants, kids play land, ice cream parlours, cinema, gaming centers etc. There is almost everything that different people might need in one destination. And that’s how the adventure park and rides add more of attraction to its overall context, and the presence of crowd makes the place in itself lively and secure.
The large space outside overcomes the feeling of small space the feeling of small space congestion of inside square (the joyland). People come, take rides, eat and go out, rest and roam around in square if they must. Fortress Square is a complete package with Joyland as its star attraction for most picky age group i.e. youth.
The best part about joyland is that you can always come out of the place and get yourself a completely relaxing and comforting meal in any of the restaurants within walking distance. Or if you aren’t hungry and you still want to eat before you leave, you can shop or roam around for window shopping and then get food after all the wandering. That’s how amazing experience, a multi-use destination gives.
All these little details lead to the customer satisfaction. Another factor for customer satisfaction is the responsible authority (Army Officers) for Fortress Square including adventure park and the responsible attendants who keep the safety of customers in check and deal with them courteously. It is affordable as well as well- maintained with lively atmosphere. These are the success points of Joyland in a Nutshell.
So, do you remember the last time you visited Joyland and had fun with your friends or family? The way you engaged with the place, people and activities. The feeling you had as you anticipated for your turn while waiting in lines and the thrill you had on the ride. The snacks you had shared together between different ride experiences and all the laughter you shared and the memories you still cherish. I hope all of that will encourage you to revisit the place soon to escape from your daily lives.
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